AM.IT BY AMIT AGGARWAL
AM.IT, the ready to wear line from the label Amit Aggarwal takes its inspiration from various cultural and industrial design capacities of India.
It aims at applying conventional Indian hand printing and dyeing techniques on handwoven organic textiles alongside recycled plastics and other uncommon materials that morph the traditional idea of beauty with an outlandish progressive aesthetic. It aspires to exploit the diverse and rich hand skills from the Indian subcontinent and proposes a unique collaboration with its superbly skilled artisans.
Amit in Hindi means eternal.