The architectural patterns, organic forms and multifaceted details of crystals are enough to birth a hundred collections. The inspiration was the amalgamation of two wondrous natural phenomena— the formation of crystals at a molecular level and the enveloping of the metallic chrysalis around a butterfly cocoon. Crystalis is an amalgamation of the words crystal and chrysalis. And yet there is a slow dance between tradition and modernity. Some of the experimental materials were applied in the design process through aari and zardozi techniques—giving rise to a new, dynamic brand language.